Amaysim (branded as amaysim) was founded as an Australian telecommunications provider by Peter O'Connell, Rolf Hansen, Christian Magel, Thomas Enge and Andreas Perreiter in November 2010.
Peter O'Connell joined forces with the German founders of Simyo, a European MVNO that operates in Belgium, France, Germany, the Netherlands and Spain, to bring the concept to Australia.
amaysim has evolved from being purely a telco to a company offering a range of household services such as mobile plans, broadband plans, electricity and gas plans as well as tech products in their device store. The amaysim group has over 1 million subscribers.
Video Amaysim
Mobile
amaysim operates as a Mobile Virtual Network Operator on the Optus 4G network, and specialises in offering a range of SIM-only mobile plans.
amaysim launched in November 2010 on the Optus 3G network with one rate plan - initially 15c per minute calls, 12c SMS and pay as you go data for 5c per MB. These rates were then cut to 12c per minute in May 2012, at the same time as cuts in their international calls.
amaysim added a second rate plan in June 2011, when they introduced their amaysim UNLIMITED plan.
amaysim added 4G access to their plans in March 2015, as part of their second 5-year contract with Optus.
Australia's fourth largest telco introduced four new mobile plans in July 2017, offering data inclusions from 2GB ($25) to 14GB ($50).
In October 2017, amaysim once more disrupted the market by introducing a low data $10 plan including unlimited talk&text plus 1GB of data. They also replaced the $25/2GB plan with a $20/2.5GB.
All of amaysim's products come with no lock-in contracts and unlimited talk and text to Australian numbers. Its $30, $40 and $50 plans include unlimited calls to 10 international countries; the $40 and $50 plans additionally include 300 minutes to a further 22 countries.
amaysim acquired Vaya, a mobile virtual network operator, in January 2016 for AUD$70 million. Vaya's unlimited talk & text plans range from data inclusions of 1.5GB ($16) to 13GB ($44) and its price beat guarantee is one of the price fighter brand's key features.
Maps Amaysim
Broadband internet
In May 2017, amaysim expanded into the broadband market by launching its own nbn offering after acquiring National Broadband Network provider AusBBS (Australian Broadband Services) for around AU$4 million in July 2016. amaysim's broadband products com in three different speed tiers with unlimited data and no lock-in contracts for $40, $60 and $90.
Energy
In early 2017, the amaysim group has spent AU$120 million to acquire unlisted online energy retailer Click Energy in a move to extend its range of services to Australian households.
amaysim introduced its own electricity, gas and solar plans in October 2017 offering competitive pricing, more simplicity and transparency to energy customers.
Devices
In October 2017, amaysim launched a device store featuring mobile phones and tablets including flagship devices from main brands such as Apple and Samsung. The store will expand to a true tech store spectrum with thousands of devices across the categories mobile phones, tablets, drones, personal audio, gaming, VR, accessories, etc.
Vaya offers mobile phones and tablets to very competitive prices in its store that launched in October 2016.
Customer Service
amaysim has one of the lowest volumes of TIO complaints in the telecommunications industry. The company's leading customer service efforts have also been awarded with numerous awards such as Canstar Blue and Roy Morgan Research.
ASX Listing
amaysim became a publicly listed company following an IPO/share offer and launched on the ASX under code AYS in July 2015.
References
Source of article : Wikipedia
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