The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer. The company was launched in 2011 and is one of Australia's largest fashion and sportswear destinations.Since its launch date, the brand has become an Australian online fashion retailer which stocks over 700 brands and 50,000 items, including Australian labels Sass & Bide, Camilla and Marc and Lorna Jane. International brands stocked include Nike, Levi's, Calvin Klein and Adidas. THE ICONIC has its warehouse located in Sydney.
Video The Iconic
History
The Iconic was launched in 2011 by the co-founders Adam Jacobs, Finn Age Hansel, Cameran Votan and Andreas Otto. Former Groupon Australia leader, Patrick Schmidt joined in October 2013 as CEO.
In 2016, The Iconic relocated from their original Surry Hills location to an office tower in the Sydney CBD.
Maps The Iconic
Features
The Iconic launches over 200 new products each day and offers a wide range of delivery options like 3-hour delivery in Sydney, a same day service to major metro areas and free overnight delivery around Australia and New Zealand with 30-day free returns. Additionally, The Iconic has its own magazine.
Achievements & Milestones
- Wins "Best New Online Retailer" category at the 2012 Online Retailer Industry Awards (ORIA's)
- Wins "Best Social Commerce" category at the 2013 ORIAs
- Wins "Best Social Commerce" category at the 2013 ORIAs
- At the 2014 Virgin Australia Melbourne Fashion Festival, The Iconic launched an Australian first virtual runway show that's shoppable in real time
- Wins "Best Mobile Commerce Site/App" at the 2014 ORIAs
- In 2014, The Iconic's Net Promoter Score hits 90% for the first time, a reputable indicator of great customer engagement and loyalty.
- In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post
- At the 2015 Mercedes-Benz Fashion Week Australia, The Iconic works with emerging designer Jennifer Kate to launch "Shop The Runway" - real looks, stoppable instantly.
- In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney CBD
References
Source of article : Wikipedia
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